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For example, it's fairly common to use the Likert scale to gauge political sentiments. You can also use the Likert scale to understand more about your customers. How your employees feel about certain company policies, like whether or not they're satisfied with your company's vacation policy.Īdditionally, the Likert scale is great for letting you focus on a specific topic or aspect of a product.īecause you provide the statement/question and then ask respondents to react, you can gauge how people feel about very specific aspects of a product… or your product in general. How helpful people find your customer support. How customers feel about your latest product.
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When should you use the Likert scale?Īgain, the Likert scale helps you understand how people feel about a given subject, so there are quite a lot of use cases for the Likert scale.
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So a 4-point Likert scale might look like this:īecause it removes the ability for respondents to be neutral, the 4-point Likert scale is not as common as the 5-point or 7-point scales. With a 4-point Likert scale, you can remove the neutral middle option to force survey-takers to pick a side. For example:ħ-point Likert scales offer more variance, but they can be confusing for respondents because the differences between choices are smaller. Two common alternatives are the…Ī 7-point Likert scale uses the same basic idea but gives respondents even more choices on both sides of the neutral response. However, the Likert scale doesn't have to use just 5 options. The 5-point Likert scale examples above are the most common implementation.
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A Likert scale example for frequency would be something like: Some people even use a Likert scale to examine other concepts, like the frequency that respondents perform a certain activity. Notice how the example above uses a different type of scale? We'll discuss this difference later on. Or, if you're asking for feedback about content or a presentation, you might use helpfulness. Sometimes these different variations are called Likert-type scales, but you'll also commonly see them just called Likert scales.Įssentially, Likert-type scales use different criteria than just the 5-point “agreement” choices listed above.įor example, if you're running a survey about customer satisfaction, you might use satisfaction instead of agreement. The original Likert scale based on agreement has been expanded into a variety of additional uses following the same concept. The original implementation is a 5-point Likert scale where survey-takers are given a statement and then asked to respond by selecting one of five choices: The Likert scale works by presenting a simple question or statement that the survey-taker is instructed to react to using various levels of agreement, disagreement, or neutrality. In fact, you've probably taken a survey that employed the Likert scale, even if you didn't know it by that name when you were giving your answers. Originally invented back in 1932 by its eponymous psychologist founder Rensis Likert, the Likert scale is a common tactic in both scientific and business surveys. – Use the flow or social media sites inspire you to find a design you love.The Likert scale is a survey methodology that helps you to understand more about a respondent's feelings, attitudes, or behavior. – The most visually dominant feature in the design should be the most important part of the message. – Treat content with strong rhythm with the same design style strong.
#Creating a likert scale online free
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